As the job losses mounted, the number of tithes and offerings coming in each week dropped precipitously. Church budgets bled red ink and congregations began laying off staff and selling property in order to keep the lights on. But that was back in 2008 during the Great Recession.

I fear for my mother’s health every day that she goes to work. U.S. Postal Service workers like my mom and her 600,000 plus colleagues are in need of protection on the job, now more than ever. Despite precautions, almost 900 postal employees have tested positive for COVID-19 and 44 have died during the pandemic.

Starting a reord label or, in our scenario, rebranding and releasing a record label, is not an easy process. Becoming Good Fruit Co. meant operating more like an actual business, not just as artists releasing periodic projects.